Madison Reed Appoints New CMO & CCO

Madison Reed announced Michelle Peterson as Chief Marketing Officer (CMO) and the promotion of John Sullivan to the newly created role of Chief Commercial Officer (CCO).

These appointments reflect Madison Reed’s omnichannel growth and expansion. 

Michelle Peterson

Peterson brings over 20 years of experience building and scaling consumer brands across retail, lifestyle, and CPG, with leadership roles at Kendra Scott, General Mills, Pressed, Life Time, and Holiday Inn Express. 

Most recently, as CMO of Kendra Scott, Peterson led marketing during a significant period of growth, as the founder-led omnichannel brand expanded across e-commerce and more than 190 retail locations. 

As CMO, Peterson will lead Madison Reed’s full-funnel marketing and creative functions as well as product innovation, shaping the development of the brand’s product pipeline. 

Michelle Peterson, Chief Marketing Officer at Madison Reed, said:

“I’ve admired what [founder and CEO,] Amy Errett has built and the deep connection Madison Reed has created with women by reimagining the hair color experience. Hair color is a common thread among women and I’m energized by the opportunity to amplify that connection and bring the brand to even more women. I look forward to being a part of Madison Reed’s next chapter and continuing a mission that has been at the heart of the company from the beginning: unleashing women’s unstoppable potential.”

John Sullivan

Before Madison Reed, Sullivan spent over 20 years at Kao USA in senior leadership roles delivering growth across Kao Americas Region and growth markets. His promotion comes as Madison Reed expands its retail footprint into new partners and new countries.

This promotion expands his responsibilities after joining the company in 2025 as SVP and General Manager of Wholesale.

As CCO, Sullivan will oversee Madison Reed’s at-home P&L across e-commerce and wholesale, as well as business development and strategic partnerships. 

John Sullivan, Chief Commercial Officer at Madison Reed, commented:

“Over the past year, I’ve had the opportunity to see firsthand the strength of the Madison Reed brand and the momentum across our at-home business. Our goal is simple: to be everywhere our guests need us, whether that’s through enhancing our own e-commerce experience, deepening established retail partnerships, or cultivating new relationships in a way that consistently represents who we are as a brand.”